Offline market is going down and online markets are taking all the fame and profit. This is where digital marketing comes into place. Scope of Digital Marketing: Digital Marketing is the component of marketing that utilizes internet and online based technologies such as desktop computers, mobile phones and social media platforms to promote the product and services. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into returning customers. Fundamentals of Digital marketing · Website Design: The website is the face of your business. It needs to be the best because it is the website which is going to be there in front of the user and not you. It’s structure, color, design, information should impact the way your audience perceives the brand SE0: Search Engine Optimization also known as SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website to the users of the search engine · SEM: Search Engine Marketing or SEM is one of the most effective ways to grow your business in an increasingly competitive marketplace. It is the practice of marketing wherein a business uses paid advertisements that appear on the search engine result pages (SERP). PPC: Pay-Per-Click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. It is commonly associated with first-tier search engine. Email Marketing:
Just what the name suggests, email marketing is marketing through emails. It has a high ROI when compared to other types of digital marketing, and is one that skyrockets your income. Social Media marketing: Marketing done through any social media platform is called social media marketing. At present 7/10 consumers expect a business to have a well maintained social media presence. It can be done on various platforms like Facebook, Pinterest, Instagram etc. · Content marketing: Your content needs to be relevant and you should focus on creating and sharing valuable information. Content Marketing strategy focuses on creating strong relationships with the audience. Future of Digital Marketing Digital marketing is a valuable asset to your business’s growth and helps you to establish an authoritative online presence. 1. Overcome Traditional Marketing In the past, marketing has been limited to door-to-door advertising and verbal promotion. Earlier entrepreneurs used to promote their products and services by doing the physical work. Digital marketing brought a lot of changes into this kind of marketing. 2. Targeted Results You can measure your online marketing with web analytics and other metric tools which makes it easier to establish how effective your campaign is going to be. And hence you can measure the average profit. You can also get detailed information about how much the customers use your website. 3. High Profile Community Studies show that over 7.7 billion people use internet all over the globe. It has become an integral part of our everyday life to conduct searches, surf social media or purchase products online. Value of Digital Marketing in increasing day by Day & Scope of Digital Marketing in India is very valuable. You can also target your required audience thereby increasing the participation rate.
Scope of digital marketing in India
India is a densely populated country with billions of people. So we have a lot of opportunities for the people to try out this field of marketing. If you are someone looking for a job or trying to start a business or currently involved in one, then given below are is the scope of digital marketing.
1. Digital Marketing Jobs
The easiest way to start a career in digital marketing is to get a job in the industry. You can apply as an intern, executive, specialist etc.
2. Become professional blogger
A blog features diary-type commentary and links to articles on other websites, usually presented as a list of entries in reverse chronological order. You can start writing on anything you like- technology, food, travel etc. If you are not too much into writing, you can either buy a blog or hire a freelance content writer to work for you. You can start off for free on websites like blogger.com, wordpress.com etc.
3. Scope in Affiliate Marketing
It is one of those segments of online world, that doesn’t require any degree or formal education. Affiliate marketing is one of the oldest forms of digital marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.
4. Become a Freelancer
Freelancing is offering your skills and services to the clients on a part-time basis. You can do this from the comfort of your own house. Register on websites like Freelancer.com, Fiverr.com etc to start working.
5. Become a You Tuber
You can create videos about anything you want to- food, fashion, entertainment, teaching etc. and then put them on the app. You can add Google Ad Sense to the videos, which will overlay automatic ads.
Undoubtedly, nobody can deny the importance & Scope of digital Marketing and every business industry is opting this marketing trend to maximize their business and target their niche audience.